Tahamtan Brand Book

Visual identity for a citeable sports newsroom: newspaper order, heroic energy in the mark, neutrality in voice.

1. Mark & wordmark

The working site seal until the final design: green and red rings, red تهمتن, and TAHAMTAN NEWS.

Mark

Persian lockup

Latin lockup

Trust navy, paper white, sharp red — classic sports, warmth from photography.

Navy #0A1F3D

Red #C8102E

Paper #F4F6F9

Ink #0E1624

Headlines and body stay Vazirmatn; Latin body is Newsreader and Source Sans.

Tahamtan — sentinel of Iran’s sporting arena

News should be clear, fast, and fair. Speed never replaces accuracy; political neutrality is a hard line.

Credible · Explicit · Neutral — formal agency tone, no exaggeration.

Motivation and stance live in the mark and covers — not yellow headlines.

Citeable reporting; signed analysis and documented news.

Clear. Fast. Fair. — rewritten from accuracy, speed, integrity.

Ages 18–35, mobile-first; legible at avatar size.

Documentary news photography for stories; epic framing only for campaign covers.